Fiji fights Fiji

That's right. Fiji water*, one of the most overpriced single-use plastic water bottle companies is in trouble with the Fijian government. MSNBC, AlterNet, and others are reporting that there is a dispute on taxes between the corporation and the military junta government.

AlterNet reports:

It seems there is trouble in paradise. The boutique bottled water brand Fiji Water has announced that it is shutting down its operations in Fiji after the nation's government proposed a tax hike -- from 1/3 of a cent to 15 cents a liter. This comes just a week after one of the company's top executives, David Roth, was deported.

Ouch. On the one hand, how great is it that there is less bottled water coming from one of the worst collusions in corporate-governmental history. But how terrible is it that the junta will sell it to some other corporation to come in and exploit the people and the ecosystem in which they live to sell overpriced water primarily to people who don't need it but are stuck believing in a manufactured need for "convenient" and "glamorous" "Artesian water?" Companies like Coke, Pepsi, Nestle, Violia, Suez, and Thames are probably going to scramble all over each other to get at this one.

I'm with Maude Barlowe and Wenonah Hauter of Food and Water Watch who say the closure should be permanent. At Food and Water Watch today they write the following:

“Like oil in the 20^th century, water has become increasingly managed by corporate cartels that move it around the globe, where it flows out of communities and towards money. The commodification of water will continue to contribute to human rights abuses around the world, whether it helps bolster undemocratic governments or drives water from a community where it is needed.

“Water must be managed as a common resource, not as a market commodity. Unfortunately, celebrities, sports figures and American consumers pay a premium for the Fiji Water brand, buying it at approximately 3,300 times the cost of U.S. tap water. According to the EPA, a gallon of tap water costs consumers anywhere from .002 to .003 cents. A liter of Fiji Water costs approximately $2.19.

“Ironically, Fiji Water, Coca-Cola and PepsiCo have been named finalists for the Secretary of State’s 2010 Award for Corporate Excellence. It would be extremely unwise for Secretary of State Hillary Clinton to honor these corporations, which have been known to extract water from developing countries that are facing water scarcity or that otherwise cannot meet residents’ needs for clean water and sanitation.”

Hear here! Are you going to walk away from bottled water? Do it. And tell Take Back the Tap that you are on board by signing the pledge.

Hat tip to Vince and Jess for this one.

* You have to love the sound of the tropical rain forest coming through your computer to show you just how free and unblemished that water is. If only corporations really protected the wild that much. Maybe they'd leave the water there for the wildlife and the people. Just a thought.

What's wrong with Fiji bottled water?

Let's just keep this one easy. It comes from a military dictatorship that steals water from its own people. Mother Jones has a great story up on it.

THE INTERNET CAFÉ in the Fijian capital, Suva, was usually open all night long. Dimly lit, with rows of sleek, modern terminals, the place was packed at all hours with teenage boys playing boisterous rounds of video games. But one day soon after I arrived, the staff told me they now had to shut down by 5 p.m. Police orders, they shrugged: The country's military junta had declared martial law a few days before, and things were a bit tense.

I sat down and sent out a few emails—filling friends in on my visit to the Fiji Water bottling plant, forwarding a story about foreign journalists being kicked off the island. Then my connection died. "It will just be a few minutes," one of the clerks said.

Moments later, a pair of police officers walked in. They headed for a woman at another terminal; I turned to my screen to compose a note about how cops were even showing up in the Internet cafés. Then I saw them coming toward me. "We're going to take you in for questioning about the emails you've been writing," they said.

And that's just the beginning.

For reasons too long to enumerate and explain here, we too often think of our economic decisions as separate from our moral decisions. In the United States we often think in terms of things like "freedoms" and "inalienable rights" and the like. But when it comes issues tied to our pocketbooks, what we eat, and what we drink, we too easily outsource moral decision making to people whose vested interest is solely economic - profit-oriented or interested in job creation for example - and do not think in terms of social and/or environmental interests. And those decision makers - read Fiji water "producers" - deliberately hide those moral questions from us because if people knew what was happening, they would, or at least could, "vote" differently with their wallets.

And here we have a great example of the sham of the "choice" involved in part of the disposable plastic water bottle industry. Not only does it waste enormous amounts of petroleum in its fabrication and shipping; not only does it take water from the place where it has helped create and sustain an ecosystem; not only does it steal water from the people whose culture has been built on, around, by, and in conjunction with that water; it also does all of that with the threat of the gun and yours and my money. When we buy this water, it makes hypocrites out of those of us who believe in and say we practice rights and liberties because we steal the rights and liberties of all of those Fijians who have no sovereignty. It makes a public hypocrite of Barack Obama for sure.